When you picture the perfect woman, what do you see?
She probably has a perfectly shaped body, an inspiring wardrobe, a handsome boyfriend, fun friends, exciting holiday plans, straight A´s, an interesting job and a to die for apartment …
That is quite a list of achievements. And while these women probably exist somewhere in this universe, getting exhausted juggling it all at the same time, many of us are - and prioritize our time – different.
Every day, we are bombarded with messages about unrealistic standards when it comes to beauty, fitness, education, career and social life.
The media give us tips on «how to get the dream job» or «how to lose weight». Influencers we follow on social media shows off seemingly perfect boyfriends, outfits and holidays. While brands portray super fit, air brushed models that few of us can identify with.
The quest for perfection has backfired. It does not contribute positively to women’s lives.
Right now, more than eight out of ten Nordic women feel uncomfortable with their own body.
And the majority find themselves doubting their own potential and worth, because they can’t live up to this unattainable ideal.
This has a negative impact on the lives of many women and can lead to low self-esteem and anxiety. For some, exercise turns into an obsession, enjoying food becomes impossible and our work efforts, or anything they do, never really seem to be good enough.
The reality is that women are so much more than the narrow ideal created by society.