New Arrivals

Kari Traa is not just a three-time Olympic medalist, but also the founder of Europe's fastest-growing women's sports brand. Her inspiring story started in the mountainous village of Voss, Norway, where she was born with skis on her feet. Her overpowering talent for particularly bumpy trails led her to become an Olympic champion mogul skier in 2002. 

Fall and winter is the time for thicker base layers, but what is the benefits of the different base layer types?

What makes wool such a great choice for an active lifestyle? Here are five reasons why we love wool, all year round.

When the weather is unpredictable, staying comfortable and protected from the elements is key. And what better way to do that than by mastering the art of layering?

Kari Traa is a women´s outdoor active brand, born in the Norwegian mountains and built on a simple belief: women should never have to compromise on performance, personality, or style.